• How to use marketing automation systems
  • Lead management best practices
  • How to align your sales and marketing teams

David Lewis,
CEO & Founder
DemandGen International, Inc.

The #1 book on lead management!

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Lead Management In Action

Watch this short video to see lead management best practices in action at Concur, one of many case studies from the book.

Concur Lead Management Case Study

Manufacturing Demand Book Reviews and Testimonials

David and his team at DemandGen are masters of marketing automation and lead management. Anyone using Eloqua or Marketo should read this fantastic book.

- Deb Wolf, Vice President Corporate Marketing, Workday

What I loved about this book on lead management was how David breaks down exactly what do to, and shares his team's methodologies for aligning sales and marketing. A must read for every modern marketer!

- Cori Pasinetti, Sr. Director, Corporate Marketing, SGI

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