Book
Reviews

David is a visionary marketer and pioneer of the modern marketing movement. His expertise in leveraging the marketing cloud has helped high-performance companies around the world. This book lays it all out serving as guide book for the modern marketer.

Jill Rowley
Social Selling Expert

"Nobody else in the industry has more passion for or insight into demand generation and marketing automation then Dave Lewis. With its clear explanations, stories from the trenches, and analogies that make it fun and memorable, Manufacturing Demand is a must-read for anyone in B2B marketing-veterand and novices alike."
Greg Forrest, Senior Manager of Marketing Operations
Concur Technologies, Inc.

Manufacturing Demand is a clearly written, easy to read manual which gives the reader solid tools to develop a process to align sales and marketing in an increasingly digital marketing environment. David's personable style and step-by-step approach provide a methodology for both the CEO and marketer to get the information needed to make decisions in a rapidly changing business context. This book is a must read for anyone who wants to demystify the metrics in their marketing process and create accountability in their organization.
Julie Reinganum, CEO Coach
Vistage International, Inc.

"Manufacturing Demand provides valuable insights into the key principals that companies need to apply to transform their sales and marketing process and unlock revenue growth. I highly recommend it for any modern marketer, especially those who are leveraging marketing automation systems."
Jon Miller, Vice President of Marketing Content and Strategy
Marketo, Inc.

"Dave Lewis has been an industry leader for the past decade, helping thousands of marketers drive revenue for their businesses. In Manufacturing Demand, he distills his experiences into a clear formula for achieving these results in any business."
Steve Woods, Chief Technology Officer and Co-Founder
Eloqua Corporation

"Manufacturing Demand provides proven strategies for those on their 'digital marketing journeys'. This book is a "must have" if you are starting or refining your marketing technology strategy."
Vince Rainsford, Vice President Global Marketing Operations
Covidien Surgial Solutions Group

"I've been to some good conferences, watched a lot of good webinars, and read many good white papers on the topic of marketing automation/lead management. But I've yet to find a resource that pulls all of the pieces together into one digestible format the way that David Lewis does in Manufacturing Demand. This book is packed with essential wisdom and actionable steps that will make your lead management efforts more successful, and manageable."
Ari Echt, Marketing Operations Manager
LogicMonitor

"A great book that outlines in simple English why and HOW to create the modern marketing processes so necessary for today’s enterprise companies."
Kate Bullis, Managing Partner
SEBA International

"David's book is excellent, one of the best I've read."
Amy Lewis, VP Strategic Alliances
Oracle Corporation

"Out of all the books I have read on the subject I really liked your book the most. It is very well written and perfectly for a person like me who has embarked on the journey of demand generation."
Rohit Parbhakar, Corporate Web Program Manager
McKesson

"Wanted to give you a big hug and thank you for your book! This is just what our team needs to better understand Demand Generation, especially when they are so hung up on the word 'lead'!"
Cathy Danahy, Marketing Operations
Sigma Aldrich

David's book is insightful, practical, and a very good read...I definitely recommend it for today's modern marketer!
David Lieberman, Vice President, Business Development
Demandbase